The inflection point is now.
We all know AI is going to change the corporate world. But how exactly? We believe in every industry we are going to witness many Netflix vs Blockbuster moments in 2027. Companies that adopt AI at their core will outpace organisations ten times their size, ten times their funding, and ten times their market cap. There won't be a second chance to catch up.
Whether you are the incumbent, the chaser, or the startup, we work to make sure your teams leverage AI to become the industry leader rather than the next Kodak. If success to you means more revenue, lower costs, or having a bulletproof plan to share with your board and your team, we are here to make sure you are the winner in your market.
The Talent Gap
It's simple supply and demand. Companies are struggling to attract and retain top tier talent that knows how to think about AI in a first principles way, not just add AI to the world around them.
The difference matters. Having people who can use AI tools is table stakes. Having people who can rethink how your entire operation works because of AI is what's missing. Those people are rare, expensive, and already committed elsewhere.
This isn't a gap you close with a job posting. It requires a fundamentally different approach to building capability inside your existing organisation.
We help you fill that gap, both in the short and long term. When we leave, you will be able to work completely independent of PlinthLabs. Our goal is to not only build amazing technology but to empower your teams and ultimately make ourselves redundant.
Breadth vs Depth
Most companies confuse using AI tools with being AI transformed.
Having ChatGPT answer customer emails is not depth. Deploying a handful of disconnected agents across departments creates the illusion of progress without the substance.
Real depth means rearchitecting how your company makes decisions, serves customers, and allocates resources. It means your technology stack is built for AI to flow through it, and your people are trained to work alongside it, not just prompt it.
PlinthLabs works across your teams — from Technology and Product to Sales and Marketing — to ensure they are properly set up to succeed against the KPIs and metrics that actually move your business, not just the ones that look good in a deck.
Constant Evolution
The AI landscape shifts every quarter. What you built in Q1 may be obsolete by Q3. Models get faster, cheaper, more capable. New paradigms emerge and each one changes what's possible.
A one time implementation isn't a strategy. It's a snapshot that starts decaying the moment it's deployed. You need a team that evolves with the technology, and technology that anticipates the adjustments ahead.
People & Technology
Solving the technology problem alone doesn't solve everything. That's why PlinthLabs made a very deliberate decision when we formed: everything must be done with an equal weighting of technology and people.
We are technologists. We love the pace of innovation happening right now. We want to sit with you, understand your technology and data stack, and figure out how it can be improved.
But then we want to get to know your people. We learn your organisation, your culture, how decisions get made, where the resistance lives, and where the champions are. Because the best technology in the world is useless if your people can't wield it.
Every engagement has this two pronged approach.
The Stages
Continuous Evolution
The companies that win aren't the ones who implement AI once. They're the ones who keep evolving as AI evolves. New models are released constantly, costs drop, and what was impossible six months ago becomes straightforward. We help you stay current and make informed decisions about what's worth adopting.
After the transformation phase, we are available on a retainer for any support, advisory, or education updates you need.
If during the process we identify other opportunities for us to help, or you want us to work with additional teams, we can build on the previous cycle and continue strengthening what's already in place.
Who We Are
Operations Evolution
PayPal · eBay · Invoice2go · Ancestry
Technical Architecture
Learn.xyz · CoPilot · Magento · PayPal · Ancestry
Diagnostic
We sit inside your company — in your meetings, with your teams, looking at your data. We assess across each function you deem important, so you get as holistic or as focused a view as you want.
| Function | Revenue Opp. | Annual Savings | Confidence |
|---|---|---|---|
| Sales | $1.8M | $420K | HIGH |
| Customer Success | $1.2M | $840K | HIGH |
| Product | $900K | $180K | MEDIUM |
| Engineering | — | $610K | MEDIUM |
| HR & Operations | — | $310K | HIGH |
| Marketing | $350K | $120K | MEDIUM |
| Total | $4.25M | $2.48M |
Unified Data Layer
Customer identity graph connecting core systems.
AI Champions Program
1 champion per department. Hands-on training.
CS Automation + ML
AI triage, health scoring, churn prediction.
Engineering AI Upskill
Hands-on training with your engineers. Building alongside them.
Revenue / Sales Intelligence
Dynamic pricing, pipeline scoring, dashboards.
Full Capability Transfer
Your team fully owns all systems. Documentation and training complete.
Transformation
We take the diagnostic roadmap and execute. Our team works alongside yours, not in a separate room, not on a separate timeline.
Technology: We build the data pipelines, integrations, and AI infrastructure together. We connect your systems so information flows where it needs to.
People: Your team learns by doing, not by watching a training video. Every system we build, we build with your people. Every decision we make, we explain why.
By the end, your team can maintain and extend what we've built.
Unified Data Layer
Customer identity graph connecting core systems.
AI Champions Program
1 champion per department. Hands-on training.
CS Automation + ML
AI triage, health scoring, churn prediction.
Engineering AI Upskill
Hands-on training with your engineers. Building alongside them.
Revenue / Sales Intelligence
Dynamic pricing, pipeline scoring, dashboards.
Full Capability Transfer
Your team fully owns all systems. Documentation and training complete.